Jon Paciaroni Photography

Colorado based commercial photographer. Specializing in adventure sports, lifestyle, and environmental.

Commercial Making on a Budget

August 19th, 2010

Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans?  Peter Cote, director Sam Griffith, and the Conscious Minds Productions crew approached Levi’s jeans for sponsorship  to make it all happen.  The trip began June 17 in New York and ended July 1 in San Francisco.

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

You can read more about how they shot the project at Planet 5D.

Leave a Comment