Jon Paciaroni Photography

Colorado based commercial photographer. Specializing in adventure sports, lifestyle, and environmental.

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Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans?  Peter Cote, director Sam Griffith, and the Conscious Minds Productions crew approached Levi’s jeans for sponsorship  to make it all happen.  The trip began June 17 in New York and ended July 1 in San Francisco. Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up. You can read more about how they shot the project at Planet 5D. — Continue Reading

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The response to the “Power of Free” has been so huge that the venue needed an upgrade.  So, just a friendly reminder we’ll be at Casselman’s, not Ink Monstr on the 21st.  Same pony, different rodeo. Hope to see you there! Where: Casselman’s Bar and Venue 2620 Walnut Street Denver, CO When: Saturday, August 21 at 2:00 pm until  4:00 am Tentative Lineup: 2:00 – — Continue Reading

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Learned some painful news that we recently lost an amazing artist and true gentlemen within the flickr community.  Horst Bernhart, known as hb19 shared with us a trademark style and a creative process he made with a simple point and shoot camera.  His humorous and charismatic approach seemed to envelope his personalty into the images he made.  Whether giving us updates of the “Adventures of Woody and Chip” or a morning coffee run to Mcdonald’s, his expressive vision was one of a kind. If his work hasn’t crossed your radar… I encourage you to browse his collections and see the possibilities of a little ingenuity with common everyday surroundings. As for me- Horst was a daily source of inspiration within these creative confines of flickr.  My deepest condolences go out to the family.  He will be dearly missed as an artist and friend. — Continue Reading

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Unpredictability has it’s place in photography.  And long exposures take the cake in knowing exactly what your not going to get in an ambient setting,  So how long is this one?  Six months. That’s right. This surreal exposure made by Justin Quinnell shows each phase of the sun over the Bristol’s Clifton Suspension Bridge in the UK.  The image was captured with a pin-hole camera made from a pop can — Continue Reading

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. Over the past few years I’ve been fortunate enough to work with some immensely talented athletes, art directors, and magazine editors from the ski and snowboard industry.  Another season has come to a close and I’ve been meaning to showcase the spoils of our travels into something fun, creative, and hopefully progressive…. I felt this vid pretty much summed it up in couple minutes.  It’s comprised of 1500 images stitched together and set to a stellar track by the Saturday Knights (buy it now!). Many thanks to all the personalities and peeps flying around within.  For more content check out the Action Heroes folio. — Continue Reading

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All you artists out there should take a lesson from this: one of Banksy’s graffiti, stencil style paintings sold recently at a Sotheby’s auction for 102,000 British Pounds, or around $200,000 USD, a new high price for a piece of his art. Read the BBC article here. Why I’m bringing this up is to remind you: do what you love. Not what somebody else wants you to love. Make art and feel good about it. The money will come. You — Continue Reading

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I recently came across a tasty little nugget from a photo editor for advertising creatives working with photographers.  It might seem like a long wind of redundant information for some, but it’s key that we all ingest this.  While our industry is under constant change, redevelopment, and uncertainty; usage rights and terms for the most part have held firm. Aside from giving prepared responses to uneducated clients, this comprehensive list pretty much nails it all.  The goal here- not to — Continue Reading

Q: (via email) Jon- I’m basically in love with Profoto lighting. But I’m a kid with bad credit and photography is my life. Any suggestions on how I could get some Profoto lighting? A: Yep. Rent it. Seriously. This goes for almost all high end pro gear. And here’s the thought of the day: Most rental houses are closed on Sunday. Also true is that you can normally pick up stuff at your local shop at 3pm(-ish) the day before you’re actually “renting” it. That said, consider reserving your rental for Saturday; pick it up Friday at 3pm. Nerd out with it, practice, learn, do a shoot or whatever Friday night. All day Saturday it’s yours. Sunday too. Return the gear Monday by 10am (or whatever the store’s policy says) and you’ve just had your way with this stuff for almost three days for the price of one. And don’t tell them I sent you. — Continue Reading

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The current status of the economy has effected all sides of life.  For the first time ever, it’s more cost effective to rent than to own a home.  Now even our financial institutions are asking for money.  The bricks are standing, but the mortar needs some serious repair…. we know it’s getting ugly. In the creative world it’s no different.  Bad economic times are crucial deciding moments for us all.  I feel it’s the make or break moments that — Continue Reading

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We recently participated in a collective holiday project to give back to our local community. Jeremy Cowart’s idea went global upon the launch of the Help-Portrait website. More than 8300 photographers and volunteers participated in 715 locations in 42 countries. Michele and I rolled the dice and decided on Dayspring Villa- a low income assisted living home. And being so charmed by the residents, we’re making a return visit today to pass out some pictures and a few more hugs. Please consider getting involved next year. We’re planning on it. If you any ideas for us, let us know so we can begin organizing and keeping the Help-Portrait effort in full stride. It’s a good thing. — Continue Reading

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